Introduction
Effective Date: 23/05/2025
Last Updated: 23/05/2025
MidHook (“we”, “our”, “us”) deeply values the trust you place in us. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information when you visit or make a purchase from www.midhook.com (the “Website”).
We believe in complete transparency. We collect only the information necessary to provide you with a great shopping experience — and we handle that information with care. This document details our practices so you can shop confidently knowing your privacy is respected and protected.
We are fully compliant with applicable Indian laws, including:
- Information Technology Act, 2000
- IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- Digital Personal Data Protection Act, 2023 (DPDP Act)
By accessing or using our “Website”, you consent to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Website.
Information We Collect
Personal Information
- Name, email address,
- phone number,
- Shipping/Billing address
- Login credentials and user account details (if you create an account)
- Order history and shopping preferences
- Payment details (processed securely via certified third-party gateways) Device and Technical Data
- IP address, device type, operating system, browser information
- Referring URL and location data (if permitted)
- Time spent, pages visited, and interactions (collected via cookies and analytics tools) Sensitive Personal Data or Information (SPDI)
- Only collected when strictly necessary (e.g., financial details), and always with your explicit consent, in accordance with the IT Rules, 2011.
How We Use Your Information
We use your data for the following lawful, legitimate purposes and it helps us:
- Process and deliver your orders
- Send order updates, transaction alerts, and promotional offers (only if you opt-in)
- Enhance your shopping experience through personalisation
- Provide customer support and respond to queries
- Monitor and improve our website performance
- Prevent fraud and ensure security
- Comply with legal and regulatory obligations
Data Security
We implement reasonable security practices and procedures as per the applicable laws to protect your data from unauthorised access, misuse, or loss. These include:
- SSL encryption for data transmission
- Secure, PCI-compliant (certified) third-party payment gateways
- Role-based access control and internal data protection protocols
Despite our best efforts, no online system is completely secure. We recommend keeping your account information confidential.
Sharing of Information
We do not sell or rent your personal data. We may share your information only with:
- Trusted service providers (e.g., payment processors, logistics partners, analytics tools) who help fulfil your order or enhance our services.
- Legal or regulatory bodies, when required by applicable laws.
- Successors or affiliates, in the event of a business merger, sale, or acquisition.
- All partners are contractually bound to protect your data.
Your Rights and Choices
Under the Digital Personal Data Protection Act, 2023, you have the right to:
- Right to Access: Request access to your data.
- Right to Correction: Correct or update inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Grievance Redressal: Raise complaints about misuse of your data.
- Right to Withdraw Consent: Withdraw previously given consent at any time.
- To exercise these rights, you can email: support@midhook.com
If you ever decide that you would prefer not to receive updates or communications from us, you can easily unsubscribe by following the instructions included in any of our messages.
Please note that it may take a short while for your request to be fully processed. We appreciate your patience!
Cookies and Tracking Technologies
Cookies help us offer you a better browsing experience. These small files store information about your interaction with the Website. We use cookies and similar tools to:
- Enhance your browsing experience
- Remember your preferences
- Analyse website traffic and usage patterns
- You can modify or disable cookies in your browser settings, though some features may not function properly as a result.
Your Security Is Important to Us
- At MidHook, protecting your personal information is one of our top priorities. We are committed to safeguarding your data and helping prevent identity theft, including online scams like phishing.
- Please remember: We will never ask for your credit card details, national identification number, or other sensitive information through unsolicited or unsecured emails or phone calls.
- If you ever receive a suspicious message claiming to be from us, don’t respond—reach out to our support team immediately so we can help.
- Your trust means everything to us. Thank you for staying vigilant.
Children’s Privacy
Our services are not intended for individuals under 18. We do not knowingly collect data from minors. If you believe a child has provided us data, contact us for prompt deletion.
Retention of Data
We retain your personal data only as long as necessary for the purposes described above, or as required under applicable law. We retain your personal information only as long as necessary to:
- Fulfil the purpose for which it was collected
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Once your data is no longer needed, it is securely deleted or anonymised. Inactive accounts will also be anonymised or deleted after a reasonable retention period.
Updates to This Policy
Grievance Redressal & Contact Information
If you have any questions, concerns, or complaints regarding our privacy practices, you may reach us at:
- support@midhook.com
- +91- 90300 64677
We aim to acknowledge and resolve all grievances within the legally mandated timeframe.
This Privacy Policy is governed by the laws of India. Any disputes arising under this Policy shall be subject to the jurisdiction of the courts located in Andhra Pradesh, India.
